For Exhibitors only

Turn conventions' cacophony into a business symphony

How to own the hall, attract the right leads, and actually enjoy the show

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Let's Be Honest

Trade shows are a wild mix of opportunity, awkwardness, and “why did I agree to pay for this?”.

It’s unfortunate, but nothing abnormal.

It simply is the nature of shows.

They generate hope and excitement, but also confusion and disillusion (not to say business hangover).

You? You’re about to do it smarter. Read on.

SNATCH YOUR SPOT (BEFORE YOUR COMPETITION DOES)

Discover how to make every handshake, chat, and follow-up count—without losing your time, your cool or torching your marketing budget. Soon the other booths will be taking notes on you with their free pens and visitors will be lining up like you’re giving away bitcoins.

SAVE MY SEAT NOW

WHAT YOU WILL LEARN IN THIS MASTERCLASS

1

The process R.O.I. kings follows

2

Prepare the show like you'll own it

3

Be the booth everyone remembers

4

Run the after show like a pro

DODGE THE "I'LL DO IT LATER" SYNDROME

If you ever had an “if only I knew then what I know now” moment, you know regrets are for people who skip webinars, so join us and get the trade show secrets you wish you’d known last year. If you walk away thinking, “Wow, that was time well spent,” we’ll accept your thank-you dance, testimonial, or both.

REGISTER TODAY (TOMORROW NEVER COMES)

WILL YOU LOSE YOUR TIME? NOT IF...

You want to walk into every event with a game plan (not just a prayer)
You’re ready to be the booth people talk about (for good reasons)
You want your leads to be more than just a pile of business cards collecting dust
You want your team to feel proud, not panicked or bored
You want trade shows that boost your brand, your business, and your mood

BECAUSE ROI DOESN'T HAPPEN BY ACCIDENT

Get the proven tactics to make your next trade show actually pay off plus insider tips your competitors wish they had.

SECURE MY SPOT

WHY IS IT FREE?

Here’s the deal:

Once you see how much better it can be with our method, you might want to work with us further and join the tribe of the best exhibitors in the world.

Now, there’s no obligation to buy anything. Show up, take notes and thank us (or ghost us, your karma).

Either way, if you take action on what you learn, you’ll help us achieve an old dream: making business both efficient and fun.

ABOUT YOUR HOST

10 years (and counting) in the booth trenches from Las Vegas to Helsinki, helping companies turn trade show stress into measurable wins. I’ve seen every mistake—and a lot of I-want-this-kind-of-success-too. My mission? Save you time, money and boost your reputation at work. My secret? A blend anthropology, psychology, strategy (sorry, no astrology) and a healthy dose of humor to make human connection the star of your show.

Ruben Uzan

Profitable Conventions

What our previous attendees said (these testimonials are on linkedin you can check)

Super Masterclass on the art optimizing one's presence at trade shows. Lots of good advice and behavioral psychology to implement asap. Thanks Ruben 🙏

Laurent S.
CEO
Ruben Uzan is a true event expert—professional, insightful, and incredibly knowledgeable. His masterclass was packed with invaluable tips and behind-the-scenes know-how that will help us make the most of our time at the fair. Thanks, Ruben!

Liis T.
CEO
I genuinely walked away inspired. Ruben has a real gift for turning what can feel like overwhelming trade show logistics into clear, achievable steps that actually deliver results. Thanks to Ruben, I feel much more confident about how to make our presence truly count. Highly recommend his masterclass to anyone!

Swarnika P.
Marketing and Communication Manager
In just one hour, Ruben shared insights, strategies, and practical tips that would have taken me years to learn through experience alone. His approach was clear, engaging, and incredibly effective. He not only helped us understand how to navigate our next show strategically but also inspired us.

Christian N.
CEO
Ruben’s masterclass was a game-changer in how we approached our preparation for shows. His guidance gave us a clear structure to align as a team and confidently present our ideas. He helped us focus on authentic engagement—learning how to connect with the right people, spark meaningful conversations, and communication

Yashi S.
CMO
Ruben, your workshop was incredibly valuable! Your guidance and expertise provided us with the necessary tools to navigate and excel in such a dynamic environment. Thank you for sharing your insights and preparing us for success. We're ready to make the most of our next show, thanks to you!

Samar F.
COO
Do not participate in a tradeshow without this guy. Your loss!

David G.
Founder
It was a real pleasure to take part in Ruben’s training. His session was insightful, engaging, and full of practical takeaways. Ruben shared excellent pointers on how to make the most out of an exhibition, using real-world examples of what can go wrong — and more importantly, what it looks like when things go right.

Kristel W.
Head of HR